Tag Archives: USP

6 Reasons Why B&Bs Are Great

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B&B_Jesse757It seems hardly a week goes by these days without an article in a newspaper or magazine somewhere extolling the virtues of B&Bs. Usually readers are urged to “rediscover B&Bs”. But some of us have always known that B&Bs offer a lodging experience that’s infinitely preferable to that found in anonymous chain hotels. Here are six reasons why:

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We are all individuals!

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USP_photosteve101All B&Bs have a Unique Selling Point (USP) in relation to hotels: they’re smaller, more intimate and offer a more personalised service. But, as the owner of a B&B, how do you distinguish it from all the others in the area: what makes your B&B unique? If you can think of something, you’ll find it a lot easier to attract customers and get extra bookings, because you’ll stand out from the crowd.

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