Google Plus is getting tougher on fake reviews
Google are warning business owners, including hotel and B&B owners, that “fake glowing testimonies” written by reputation management companies on Google+ Local pages will be taken down.
Google+ Local used to just be called Google Places. It’s essentially just normal Google search with a location slant. These local search results appear anytime an online user combines a search item with a geographical modifier, i.e., “B&B York.” The results appear as a listing and as pins on a map. They are sorted by their relevance, which is determined by how close each B&B is to your current location when you search.
Travel marketing gurus have been predicting the demise – or, at any rate, the weakening influence – of Internet search for a long time now. They argue that the trend of customers finding accommodation through social media recommendations is on the rise, while the traditional method of typing a search term like “B&B in …” into Google is declining.
