Several times already at theBandBer we’ve reported first hand on accommodation owners’ experiences of Groupon and other daily deals sites. The consensus so far seems to be that flash sales can be useful when it comes to boosting your property’s profile, as long as you don’t expect to make any real money out of it.
None the less, the fact remains that many BandBers have always been wary of this kind of sales technique. And now it seems that their scepticism is fully justified. When it floated on the stock market in November 2011, Groupon was valued at $20 per share, but that valuation has now sunk as low as $2.60. More pertinently, it has also started to move away from its core business, instead using the huge customer database it has built up to sell “vacuum cleaners, mattresses and other overstock merchandise,” as Stephen Jones of Tnooz observes.
An exclusive interview with accommodation owner Caroline Cashmore about her experience of “daily deals” site, KGB Deals
We all know that the Cold War has been over (officially anyway) for more than 20 years now. But who would ever have imagined that UK hotels would be signing up with the KGB!
Allow me to explain. Regular readers of “theBandBer” will remember that a little while back we reported on the Groupon experience of Neil & Sally Taylor, owners of the Torcroft Hotel in Torquay. Recently, I had the pleasure of speaking to Caroline Cashmore, who owns and runs the Glazebrook Country House Hotel with her husband, David. Rather than Groupon, they decided to participate in a promotion with a similar deal-of-the-day site, called KGB Deals.