Premier Inn and Travelodge continue to expand aggressively into the UK accommodation market. Premier Inn now has over 600 hotels in the UK and Ireland, while Travelodge is not far behind with 499 at the last count. Both brands also spend a huge amount of money on advertising. It’s hard not to miss their deals on the web. “Rooms from Just £19 Per Night!” “£12 Hotel Room Sale!” they scream. It’s easy to imagine owners of bed and breakfasts and independent hotels feeling somewhat overwhelmed as these corporate monsters devour everything in their path.
Still think budget chains are cheap? Think again…
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