There’s a short but eminently clear and to-the-point article on – of all places – the State of Indiana local government homepage about mobile websites. In the “Tourism Tech Corner” of the site, Jeremy Williams not only does a superb job of explaining why a mobile website is becoming vital for any hospitality-related business, but also drives home the fact that it’s becoming morevital with every passing month, since use of smart phones for Internet browsing is growing at a tremendous rate.
There’s has been some interesting bed and breakfast-related stuff in the New York Times over the past couple of weeks. Nancy Galloway and Andre Laporte – a retired couple who run the Wedgwood Manor Country Inn (Crawford Bay, British Columbia) – took part in the newspaper’s regular “You’re The Boss” feature, which allows owners of small business to solicit advice from its huge readership.
Generating revenue of roughly $100,000 in 2012, the Wedgwood Manor Country Inn is undoubtedly successful, with its website attracting between 800 and 1,000 visits per month. It’s also listed on Canadian B&B sites like bbcanada.com and cabinrentalbc.com, at a cost of c$4,000 per annum (about 85% of their marketing budget.) None the less, Nancy felt that they could still do more and was keen to have fresh insight into her property’s web presence: “It is like having a great editor… You need someone who is looking at your work with a fresh perspective. I am too close to our site and the comments were quite helpful and we are taking many to heart.”
“I’ve been thinking about this a lot recently. All these directory sites with “Gold”, “Platinum”, “Silver”, “Bronze” categories – as well as a free listing – are missing a trick. As I’m sure most people have realised, a “free” listing is worth about as much as you pay for it. So, they list you for free, then point out how few bookings you’ve got, because you have a free, low-priority listing, and press you to upgrade. Inevitably, you don’t, because you have only negative experience of their site and, as Clausewitz said: “Never reinforce failure.” I’ve got “Scoot” trying to do this with me right now.
A torrent of stats from theBandBer.com today, all about the impact of social media and mobile on the accommodation sector. The dominant theme is that big hotel chains are investing more and more heavily in these areas. We all know that the invaluable thing about B&Bs and guest houses is the way they offer travellers a personal, human-scale experience which the chains can’t match – while frequently providing the same modern amenities at a much more reasonable price. But where the likes of Four Seasons go, other properties, of whatever size/type, tend to follow, sooner or later (think online booking and publishing reviews on websites.)
Anyway, here are the numbers…
Google are warning business owners, including hotel and B&B owners, that “fake glowing testimonies” written by reputation management companies on Google+ Local pages will be taken down.
Google+ Local used to just be called Google Places. It’s essentially just normal Google search with a location slant. These local search results appear anytime an online user combines a search item with a geographical modifier, i.e., “B&B York.” The results appear as a listing and as pins on a map. They are sorted by their relevance, which is determined by how close each B&B is to your current location when you search.
As part of its continuing effort to convince people that it really can generate the sort of profits that will justify its huge stock market valuation, Facebook is now trailing its latest wheeze: Graph Search. But what is it and what might it mean for owners of B&Bs, guest houses, cottages and independent hotels?
The fundamental motive behind Graph Search is this: exploiting Facebook’s one billion-plus user base to provide you with results that are appropriate to you, based on what people you are already connected to have liked (or, to be more accurate, “liked”) in the past. So, for instance, if you’re travelling to London and want B&B recommendations, Facebook will serve search results for B&Bs that friends (and friends of friends) have been to.
This may sound at the moment like one of those obscure tech stories only of interest to geeks. But given that so many properties are now reviewed on TripAdvisor, irrespective of size or type, it could have far reaching implications for everyone, from huge chain hotels to tiny B&Bs.
In news that surprised few commentators in the tourism industry, TripAdvisor has finally announced that it’s introducing a test version of “metasearch” for its users. This new service will cover both desktop and mobile versions of the site.
In this new GUEST BLOG, Craig Stewart, co-founder of online reservations company Freetobook, share some advice on making sure that your bank isn’t ripping you off when it comes to credit card handling charges.
“I won’t make any friends in the banking industry for saying this, but here goes…
If you already have a deal which is bad or average then it’s worth shopping around now. You could save money, as your bank may be taking advantage of you.
One of the issues we return to time and again on theBandBer is online reviews. They’ve come to dominate the thoughts of many accommodation providers. The good ones give you a warm glow. The bad ones keep you awake at night. The fake ones send you into a rage.
When we first started covering this topic, there was relatively little good, consistent advice out there on how best to respond to feedback on review sites like TripAdvisor and various social media channels. With this in mind, we’ve frequently tried to offer helpful tips ourselves, in order to bring some clarity to the issue.
Several times already at theBandBer we’ve reported first hand on accommodation owners’ experiences of Groupon and other daily deals sites. The consensus so far seems to be that flash sales can be useful when it comes to boosting your property’s profile, as long as you don’t expect to make any real money out of it.
None the less, the fact remains that many BandBers have always been wary of this kind of sales technique. And now it seems that their scepticism is fully justified. When it floated on the stock market in November 2011, Groupon was valued at $20 per share, but that valuation has now sunk as low as $2.60. More pertinently, it has also started to move away from its core business, instead using the huge customer database it has built up to sell “vacuum cleaners, mattresses and other overstock merchandise,” as Stephen Jones of Tnooz observes.