According to a recent article by Felim O’Rourke in the Irish Independent newspaper, “The treatment of the humble B&B by the controlling interests in Irish tourism is a scandal. The loss of the B&B sector has been a disaster for Irish tourism.”
What has prompted such an outburst? Well, according to O’Rourke, Irish B&Bs have suffered a massive decline over the past decade in terms of their share of both domestic and overseas tourism markets. And he provides some stark figures to justify this claim:
Some potential good news for B&B owners. According to a new Online Shopper Intelligence Report by Kantar Media, 62% of UK Internet users surveyed are planning to take a holiday within the UK itself, thanks to the Jubilee, Olympics and Paralympics (41% were planning to go to Western Europe, while 19% opted for central and eastern Europe.) However, these domestic holiday makers are also hoping to keep their costs low. As a result, though they tend to research their travel through sites like Booking.com and Expedia, they’re more likely to book with properties directly.
You can read the full report here: http://bit.ly/KgTb1Y
Recent research from Visit England shows not only that the number of domestic overnight trips taken in Great Britain were up 5% in the first quarter of 2011 compared to the same period in 2010, but also that internet -savvy accommodation providers are outperforming their rivals.