As we’ve mentioned before, it’s too early to say what the full impact of social media on the hospitality industry will be. But interesting new statistics emerge all the time.

Internet company funsherpa.com has pulled together data from a wide variety of sources, including emarketing.com, and produced a fun (if slightly eye-aching) infographic on the current state of online travel in the United States. If you’d like to avoid a migraine and just get the salient details, here is a summary of the social media section:

• 70% update their Facebook status while on holiday
• 52% changed their original travel plans based on what they read on social media.
• 50% of travel companies surveyed agreed that direct bookings were generated from social media
• 46% check in to a location (e.g. Facebook and FourSquare) while on holiday.

If you want to see the original infographic, click here: http://bit.ly/MFFAoO