Internet company funsherpa.com has pulled together data from a wide variety of sources, including emarketing.com, and produced a fun (if slightly eye-aching) infographic on the current state of online travel in the United States. If you’d like to avoid a migraine and just get the salient details, here is a summary of the social media section:
- 70% update their Facebook status while on holiday
- 52% changed their original travel plans based on what they read on social media.
- 50% of travel companies surveyed agreed that direct bookings were generated from social media
- 46% check in to a location (e.g. Facebook and FourSquare) while on holiday.
If you want to see the original infographic, click here: http://bit.ly/MFFAoO