In the past, we’ve talked about the fact that female travellers (particularly female business travellers) tend to favour B&Bs more than their male counterpoints, because they appreciate the friendliness – and feeling of security – that comes from staying in a smaller property that is often family-run.
The good news for owners of B&Bs, inns and guest houses is that, according to new research, women are not only travelling more, but are also having a greater influence on travel decisions – both business and leisure.
Peter Yesawich, vice chairman of MMGY Global (http://www.mmgyglobal.com/), a travel-marketing firm, said approximately 47% of women in a sample of 1,000 female travellers are traveling for business. “Years ago it was one-third of that,” he said, “but that makes sense because you have a lot more women in the workforce.”
It also seems that women are more discriminating when it comes to value and to free amenities, an area where B&Bs often beat chain hotels hands down. In MMGY’s survey, male and female business travellers were ask to rate the importance of different criteria. Here are the main points:
- Value for price (92% female to 87% male)
- Location of the hotel (90% female to 85% male)
- Free Internet access (77% female to 73% male)
- Free breakfast included in the room rate (77% female to 69% male)
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