Regardless of the fact that there’s still a lot of debate about the effectiveness of using social media for marketing, its very existence means that you have to engage with it – just in case it really does fulfil its advocates’ predictions. But it’s equally important that you market through social media in the right way, with a strategy that’s tailored to the hospitality industry.
To this end, Internet marketing company Evision has just produced a report titled “Social Media for Hotels”. It makes some very good points on how a hotel’s enthusiastic engagement with social media can lead to burn out amongst staff members, given how time consuming the whole thing can be.
Highlights of the report include:
- Establish goals
- Customize your social media site
- Create unique content
- Optimize content for your goals
- Follow Through Online and Off
- Track Data and Use the Results