Tailoring social media for hotels…

Evision LogoRegardless of the fact that there’s still a lot of debate about the effectiveness of using social media for marketing, its very existence means that you have to engage with it – just in case it really does fulfil its advocates’ predictions.  But it’s equally important that you market through social media in the right way, with a strategy that’s tailored to the hospitality industry.

To this end, Internet marketing company Evision has just produced a report titled “Social Media for Hotels”. It makes some very good points on how a hotel’s enthusiastic engagement with social media can lead to burn out amongst staff members, given how time consuming the whole thing can be.

Highlights of the report include:

  • Establish goals
  • Customize your social media site
  • Create unique content
  • Optimize content for your goals
  • Follow Through Online and Off
  • Track Data and Use the Results

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