An awful lot of people in India may be a long way from internet access, but those who do have it seem very keen on booking travel online. Recent figures from The Integer Group – a global retail branding agency – suggest that 42% of consumers in India’s major cities have purchased travel-related tickets online. Not only that, but another 33% would consider doing so in the future. With India among the BRIC nations whose economies are growing fast, expect more and more Indians to be travelling abroad in the near future. If you don’t have online booking, you could be missing a lot of business.
To back all this up with some stats, here’s what eMarketer has to say: “The number of online buyers in India will reach 21.5 million in 2012, driving $14.2 billion in business-to-consumer (B2C) ecommerce sales, including travel, for the year. Retail ecommerce, which excludes travel, will reach $2.4 billion. Travel will continue to account for the majority of online sales through 2015, but as online retailers improve services and selection, online buyers will look to the web for a wider variety of products and better prices.”
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