Facebook’s IPO is imminent (May 17th is the current best guess). It’s expected to be the biggest ever stock market flotation, at a value of around $100 billion. This valuation is based, to a large extent, on its perceived use as a business tool. But to what extent is this perception valid? And what kind of marketing content is most popular with Facebook users?
Marketing website iMedia Connection has some interesting things to say:
“For marketers interested in analyzing what types of content drive what types of engagement, there isn’t a much better place to look than Facebook. It offers the richest mix of content types, combined with clearly defined interactions, or engagements — all of which can be tracked with unprecedented access to information.”